Mobivia, Lille Project

The move FACTORY: a new unique place dedicated to entrepreneurs and mobility experts

MOBIVIA, with its network of 8 brands (Norauto, Midas, Auto5, MGTS, Carter Cash, …), Via-ID and its 26 startups and innovative projects focused on the development of new ways of mobility, is a European leader in vehicle maintenance and equipment that has the mission to offer useful, innovative, and sustainable mobility solutions.


2018 - 2022


8 000 m2

800 collaborators


change management
interior design



MOBIVIA asked us to help them imagine, define, and implement an innovative future way of working for all brands of the Mobivie group, with the aim of stimulating co-creation, collaboration, and the level of innovation between all brands. Therefore, a new head office was built in Lille where all 800 employees of the Mobivia brands work both “activity based” and “agile”.

The new building, called “The Move FACTORY” is not only dedicated to Mobivia employees. It also houses a corpoworking, an innovation penthouse, a restaurant, a HUB, some retail, an outdoor patio, a garden and some rooftops where next to the 800 employees of the Mobivia, 1500 experts and entrepreneurs of start-ups and SME’s working around “mobility”, associations, research centers, schools and universities are aslo present. They all mingle, collaborate, innovate and come together on a daily basis within the move FACTORY. The multiple creative and innovative spaces stimulate connections and collaboration between different actors in one single place, to promote collective innovation and experimentation.

The building also aims for the highest objectives of environmental performance and comfort (photovoltaic energy production, self-regulation of the interior temperature by the building, a bream certification and much more).

For the construction of this global site, called Open’R, Out Of Office collaborated with Maes-Groupe, Alter Ego, My Dynamic Workplace, Preventec, Vinci-construction/Adim, Groupe Projex.


READ ALSO: The move FACTORY: a third-place dedicated 100% to mobility

7 different environments were created

  • HUB >> for connection & collaboration with copro-working
  • Partage >> for connection & serendipity with all Mobivia brands
  • Ancrage >> for teamwork & agile working within Mobivia brands
  • Academy >> for learning & development
  • Smart space >> for co-creation
  • Penthouse >> for innovation
  • Garden & Patio >> for outdoor collaboration & relaxation

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