
Mobivia
Mobivia's move FACTORY: Redefining mobility workspaces in Villeneuve-d'Ascq
Context
In 2018, Mobivia, a European leader in vehicle maintenance and equipment, encompassing brands like Norauto, Midas, and Auto5, sought to revolutionise its work environment. The objective was to create a space that fostered co-creation, collaboration, and innovation across all its brands. This vision led to the development of the move FACTORY, a unique hub dedicated to mobility, located in Villeneuve-d'Ascq, near Lille.
Challenge
The primary challenge was to design and implement an innovative work environment that not only reflected Mobivia's commitment to sustainable mobility but also encouraged interaction among employees, startups, and external partners. The goal was to break down silos and promote a culture of agility and adaptability.
Solution
Out Of Office collaborated closely with Mobivia to conceptualise and realise this vision. Our comprehensive approach included:
- Concept Development: Crafting a workspace strategy that aligns with Mobivia's mission to offer innovative and sustainable mobility solutions.
- Change Management: Implementing new ways of working, such as activity-based and agile methodologies, to enhance flexibility and collaboration.
- Interior Architecture: Designing spaces that cater to diverse work styles, including areas for co-creation, learning, and relaxation.
- Construction Oversight: Managing the project from design to completion, ensuring the physical space embodied the envisioned work culture.
Result
The move FACTORY is now a vibrant workspace where spatial design and new ways of working merge to create a future-oriented ecosystem. Out Of Office played a key role in translating Mobivia’s vision into an operational reality, ensuring that every space supports the company’s collaborative and innovative ambitions.
- An adaptive and multi-use workspace → We designed seven distinct environments to support different ways of working, from deep focus to agile teamwork and large-scale innovation.
- A workspace built for connection and collaboration → The HUB, coworking areas, and shared spaces are designed to encourage spontaneous interactions, helping employees, startups, and researchers collaborate and co-create.
- A new way of working, fully embedded in space → By integrating activity-based working and a design that reflects Mobivia’s culture, we created an environment that is both functional and inspiring.
- Designed for the long term → The flexibility of the layout ensures that the space adapts to evolving work methods and the growth of Mobivia’s ecosystem.
- This dynamic and modular workplace is not just a building; it is an engine for innovation, community, and future mobility solutions.
For the construction of this global site, called Open’R, Out Of Office collaborated with Maes-Groupe, Alter Ego, My Dynamic Workplace, Preventec, Vinci-construction/Adim, Groupe Projex.












"From September 2022, all the players in the mobility sector will then be able to come together under one roof to create, innovate and develop projects: a real business and success accelerator."
Alexandra Schiltz, Director of the move FACTORY



