UCB, Beijing Project
A working concept that radiates what UCB stands for and that is in line with the culture, values and strategy
Macro and micro layout, made-to-measure furniture, mood boards and choice of materials and furniture
UCB moved from a traditional to a flexible, activity-based way of working. OOO was asked to develop a working concept for UCB worldwide that radiates what UCB stands for and that is in line with the culture, values and strategy of the multinational biopharmaceutical company, and to implement the future working concept in the renovated offices in Beijing. The objective of the project was to create a work environment that would stimulate cross collaboration, innovation, concentration, spontaneity and more agility.